Email Marketing is the best marketing platform and many businesses are using it. There exist many advantages of email marketing. Although email marketing is very cheap marketing platform as compared to other marketing platform or services. But many businesses can’t afford it or we can say it does not fit in their budget so, businesses which are just starting or small scale businesses looks for a cheap email marketing service. What is email marketing? Email marketing is a form of direct marketing that uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.