Celebrity endorsement is a marketing strategy that uses the popularity and influence of celebrities to promote a product or service. In India, celebrity endorsements are a very popular way to reach consumers. There are a number of reasons why celebrity endorsements are so effective in India.  Indian consumers have a strong affinity for celebrities. They follow their favorite celebrities on social media, watch their movies and TV shows, and read about them in the news. This means that when a celebrity endorses a product, it is likely to get the attention of a large number of people. Indian consumers trust celebrities. They believe that celebrities are experts in their field and that they would not endorse a product unless they truly believed in it. This trust gives celebrity endorsements a lot of credibility.