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To make sure that your email advertising efforts do not result in your customers developing a terrible picture of your enterprise and unsubscribing from your lists, there are some of errors you have to avoid to make your e-mail marketing techniques more effective.

Consumers like to feel that your enterprise regards them as a person, no longer simply a variety of for your database. Addressing your patron by way of name in place of as 'Dear Customer' helps to customize your message for the reader.