Bots play an integral role in SEO and digital marketing in general. Search engines like Google use bots, or web crawlers, to discover and index new content. When a bot finds a new piece of content, it “crawls” the page and looks for clues on it to help determine what the page is about. Bot traffic is traffic generated by automated scripts, also known as bots. However, these scripts imitate human behavior, making it difficult to distinguish from genuine human traffic. With that said, there are two types of bot traffic: good and bad. Check our page for more details.